Releaf stands for relieving the planet from fossil plastics by plant-based solutions (symbolized with the leaf) and embracing the principles of recycling, renewing, and rethinking. To mark the launch of the Releaf brand, Avantium has unveiled the official Releaf website: www.releaf.bio. Additionally, the Releaf plant-based plastic PEF will be showcased at this year’s Dutch Design Week, an annual event held in Eindhoven, Netherlands. DDW is the largest design event in Northern Europe, featuring the work and ideas of over 2,600 designers from around the world and attracting more than 300,000 visitors. This year’s DDW takes place from October 19 to 27, 2024.
Studio Hoogvliet Jongerius
Avantium has partnered with the renowned design studio Hoogvliet Jongerius to highlight the beauty and versatility of the Releaf plant-based plastic PEF. For this year’s DDW, Avantium and Hoogvliet Jongerius have created “From Plants to Plastics”, an installation that not only highlights the origins and benefits of Releaf but also showcases its artistic potential. The collaboration explores the diverse applications of Releaf plant-based plastic, from films and sheets to yarns, creating distinctive textures and structures. This versatility opens up a world of possibilities for designers and manufacturers alike, paving the way for more sustainable choices in various markets.
The “From Plants to Plastics’ installation is exhibited in Microlab during Dutch Design Week. Nienke Hoogvliet of Hoogvliet Jongerius, says, “Working with Releaf has been an eye-opening experience. We’ve been able to push the boundaries of what’s possible with sustainable materials, creating pieces that are not just eco-friendly, but truly beautiful.”
