Today, the sustainability of a product is a must, a social obligation, a response to an increasingly demanding consumer and increasingly strict legislation and in general to the SOS that the environment is sending us. A current issue that has changed from being just a trend to a key part in the business strategy for companies wishing to develop their business, especially manufacturers that use PET for their packaging and operate in the Fast Moving Consumer Goods industry, where products have a short life cycle.
The major players are proposing a range of solutions to the market including new materials which aim to reduce the use of PET or replace it altogether. But are there recycling processes that can handle these materials? The answer to this question is rather complicated and, in some cases, unfortunately it is a negative one. These are potentially interesting solutions, which need to be monitored, and will certainly make a difference in the future, but what are the options currently available? Gentlebrand's Packaging Tailors have focused on the latter by developing a solution that is quick to implement and accessible to all thanks to the low investment required.
The result is "Aroma", a bottle made of 100% recycled clear PET, which is completely recyclable, designed by rethinking the manufacturing system, a sustainable and imaginative idea, a unique concept that meets both the demands of brands in terms of marketing and communication and the needs of the company in terms of production, investment and sustainability.
