First launched in 2003 and developed specifically for children, RAUCH Yippy offers a thirst-quenching drink in a variety of flavours, enhanced with calcium and vitamins and including no preservatives. Key to the ongoing popularity of the brand has been its child-friendly packaging, comprising a colorful PET bottle in a range of shades with an accompanying sports cap.
The adoption of Amcor’s Secure Flip sports cap has now enhanced the recyclability of the entire pack, as the tethered closure remains fixed to the bottle rather than being discarded. This enables both the bottle and cap to be collected for recycling, where the appropriate infrastructure in place. Similarly, the colored tamper-evident band, which enables users to easily and visually confirm that the product has not been altered since it left the manufacturer or filler, is not detachable and is retained within the closure after opening.
“The right packaging has been a critical part of Yippy’s success,” said Gudrun Golob, international brand manager of Rauch Yippy. “With the adoption of the Amcor closure, we are ensuring that children continue to get the best enjoyment from the drink, and at the same time are able more easily to recycle the entire pack, an important benefit for increasingly environmentally conscious youngsters and their parents.”
