The Cocoguard Shot fits 120 milliliters of coconut drink in a plastic bottle. Six of these make up one pack. With the bottle made from recycled PET material, Wild & Coco minimizes energy and CO2 consumption during packaging, replaces glass and aluminium with lightweight and shatterproof material and thus creates a convenient and transportable solution for everyday use. Like the bottle, the tethered cap is also made of plastic. Marek Grueber, Sales Manager at ALPLA in Bystřice, talks about the successful replace project.
What makes the small bottle stand out?
Clearly the recycled material. The customer target was a smaller bottle made of 100 percent rPET. Switching from glass to plastic and halving the volume from 250 millilitres (glass) to 120 millilitres (PET) also reduced the weight from 145 grams to 13.5 grams. We obtain most of the material from our own plants at ALPLArecycling.
How long did it take from the idea to the market launch?
The project took about a year – including product development at Wild & Coco, label design, packaging testing and the acquisition of a new filling line.