This circular economy project is aiming at implementing a systemic approach for the large-scale deployment of reusable plastic packaging (RPP) based on a multidisciplinary approach combining social, technological and economic innovations. The project will take advantage of behavioural innovation to promote consumers’ acceptance of RPP by analysing drivers and analysing consumers’ psychology of reuse.
Sound synergies with technological innovations will be developed to manufacture packaging, fulfilling the demanding requirements of RPP based on innovative designs and recyclable materials. The project will focus on innovative cleaning solutions to guarantee the safety of consumers against the possible contamination and ageing of RPP during their repeated use, and the durability of their functional properties to avoid food spoilage. BUDDIE-PACK will dramatically cut down the production of single-use plastic packaging, reduce water and energy consumption, and avoid the release of microplastics into the oceans.
