8 Bottles, 1 Jean – The Levi’s® Brand introduces waste

Today, the Levi’s® brand introduced a new collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s® Waste<LessTM product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The Levi’s® Waste<LessTM products, which will be available for both men and women as part of the Levi’s® Spring 2013 collection, represent the next chapter in the company’s ongoing commitment to sustainable design.