We have entered a transitional time for the PET industry as we celebrate 80 years of success and ~45 years in packaging. Previous cycles of “reinvention” for PET have included moving from homopolymer to copolymer PET resins, from DMT to PTA, from SSP to Melt-to-Resin processes, “lightweighting”, and industry consolidation.
Increased rPET content goals are taking root in our value chain and altering industry paradigms. This shared objective of higher rPET content needs to be addressed with a variety of different business, technology, and strategy options. A single solution to “sustainability” is not going to work for every unique package and application need. While there is a shared industry goal for improvement, each company has unique choices available to meet their specific goals.