The Coca-Cola Company today announced an important new initiative to boost recycling of Sprite bottles in Southeast Asia, thanks to a shift from green to clear PET bottles.
The change from Sprite’s iconic green color will make the PET bottles far easier to recycle. “We are beginning the transition this month in the Philippines, our largest market in ASEAN, and will expand to other markets in Southeast Asia through 2020,” said Belinda Ford, Public Affairs, Communications and Sustainability Director, Coca-Cola ASEAN.
The switch in Southeast Asia follows a similar move in Western Europe, where the Coca-Cola system is well underway in changing the colour of its Sprite bottles. The change is one of a growing number of initiatives as the company pursues its global World Without Waste goals.