The new message to the target groups is expressed in the new brand claim: Your best choice. What sounds like a promise can also be understood as a motivating encouragement. Renzo Davatz, CEO of Netstal and member of the executive management team of KraussMaffei, on the new brand identity: “Anyone who chooses Netstal receives not only leading injection molding technology of the highest Swiss quality but also a reliable partnership at eye level. In this context, increasing the production efficiency of our customers is always the highest goal.” The new claim is also intended to influence other target groups. “Today the shortage of skilled employees is an urgent challenge. More than ever, we want to present ourselves as an attractive employer, retain existing employees and attract new talent,” emphasizes Renzo Davatz.
Seizing new opportunities and solving challenges sustainably
The heart of the new corporate design is the graphically revised company logo. “In modernizing it, we have been careful to respect Netstal’s long tradition. Clearly recognizable remains the familiar diamond shape, which has been opened up on the sides and forms a harmonious frame for the lettering,” says Michael Birchler, Head of Marketing and Communications at Netstal. “In a figurative sense, this also says that we are opening ourselves up to new opportunities and challenges. These include topics such as digitalization and sustainability or the conscious use of the valuable plastic material. At the same time, we remain true to our core competence, and that is the injection molding machine,” adds Renzo Davatz.
New homepage offers practical customer benefits
On the new Netstal website, customers, partners, and job seekers can gather information and get in touch with the company. A highlight for customers and interested parties is the new download center, where technical data is available for all current series of Netstal injection molding machines. With user-oriented filter options, the selection can be narrowed down according to application area, drive technology, shot weight and tie-bar distance. The data sheets are available for download with either metric or imperial units of measurement. “We want to reduce hurdles and provide our customers and interested parties with the best possible support in the planning phase. That’s why we are also opening in this regard and making the required data freely available on the internet,” explains Wolfgang Zangerle, Head of Business Intelligence at Netstal.
