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(Photo credit: ZenWTR)

Sustainability

ZenWTR™ launches 100% rPET bottle made of ocean plastic

Los Angeles, United States

ZenWTRTM, the first premium 100% recycled bottled water made with certified ocean plastic, announced that its vapor distilled, high alkaline premium water has officially launched at Whole Foods Market stores nationwide. The mission-led beverage startup has partnered with the chain exclusively in the natural channel and is now available in 1 Liter, 23.7 oz. and 16.9 oz. bottles. Vapor distilled and ionized to reach a pH of 9.5, ZenWTR is the perfect choice for crisp, pure water, delivered in an infinitely recyclable package.

Founded by veteran beverage entrepreneur, Lance Collins, ZenWTR is on a mission to help reduce the amount of plastic polluting the world's marine environments. Using up to five ocean-rescued plastic bottles to produce every 1L bottle of ZenWTR, the company will rescue up to 70 million plastic water bottles from the ocean in 2020.

"We've created a water bottle that is made from 100% recycled plastic, rescued from marine environments and 100% infinitely recyclable. Consumers are thirsty for change. At ZenWTR, our mission is to help restore our oceans, and we're doing that by reusing the vast amount of plastic that already exists, all while committing 1% of sales to charities and organizations working to clean up our oceans," said Collins.

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