Forming the core of the new offering, kp Elite® is the only fully recyclable, lightweight, modified atmosphere mono-material packaging tray to be certified 100% recyclable* by cross-industry initiative RecyClass. kp Elite® seamlessly integrates into existing PET recycling systems, setting a new standard for end-to-end circularity in protein packaging.
Marking exciting new potential for protein sector sustainability, kp Elite® can be combined with the innovative kp Zapora® padless tray and certified recyclable kp FlexiLid® EH 145 R barrier lidding film, creating a fully recyclable, case-ready MAP solution from one supplier.
Cecilia Guardado, Marketing Director, Trays, at kp, commented: “By communicating kp Elite®’s closed loop credentials, we’re aiming to drive the fresh protein market further than ever before. Packaging circularity is one of the biggest challenges in the protein market, but when combined with our kp Tray2Tray® initiative, kp Elite® takes a vital step forward in reducing waste and promoting a more resource-efficient protein packaging ecosystem.
“Part of our kp ‘Investing in Better’ sustainability strategy is that we want to make 100% of our packaging solutions recyclable by the end of 2025, and kp Elite® is another crucial step in achieving that. Plus, with our kp Zapora® padless tray technology, we’re able to enhance the consumer experience. We’re ticking a lot of boxes at once. We’ve listened to both our customers and the consumer, to create a solution that can do it all.”
