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(Photo credit: Amcor)

rPET milk bottle

Fresh milk in Amcor's clear PCR/PET bottles is a first in Argentina

Ann Arbor, MI, United States

Amcor has broken new ground in the Argentine dairy market developing the first fresh milk bottle made of transparent post-consumer recycled (PCR) polyethylene terephthalate (PET) resin. The custom-designed 1-L container for leading dairy maker Mastellone Hnos, Buenos Aires, supports the positioning of the La Serenísima Original milk brand as a natural product while also delivering optimum shelf life and increased sustainability benefits.

Latin American dairy companies are increasingly using clear PET bottles to showcase freshness and premium quality. The cold-fill bottle contains 20% PCR content and is designed to drive consumers from aseptic packages to the chilled section of the grocery store. The breakthrough bottle follows the October 2019 launch of Mastellone’s shelf-stable, ultra-high temperature (UHT) white milk in aseptic, white-colored PET bottles also from Amcor.

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