CCL Label, a global leader in specialty label, security and packaging solutions, has introduced a new version of its proven EcoFloat low-density polyolefin sleeve material: EcoFloat® WHITE.
"EcoFloat WHITE will enable greater recyclability for dairy packaging and other products that are light sensitive - we expect it to be a game changer. The dairy industry often uses bottles made from opaque materials like HDPE for bottles containing yoghurt and probiotic drinks or similar products. However, these white bottles are rarely recycled back into food grade applications for a number of reasons, including strict food contact regulations - so the bottles leave the packaging loop," says Guenther Birkner, member of the management team at CCL. "We have seen a big trend in the Food and Beverage but also Home and Personal care industries to move packaging into transparent PET, which has an established food grade recycling stream. It is our goal to support this with a functional product decoration.”
Millions of bottles can now be recycled in a closed loop
"Legislation such as the European Green Deal and the Packaging and Packaging Waste Regulation will drive 'design for recycling' or eco-design in the coming years. Every brand has to come up with packaging that is actually recyclable and more important - recycled," explains Marika Knorr, Head of Sustainability and Communication at CCL Label.
By using transparent PET bottles with a white sleeve, companies achieve two benefits at the same time. The entire bottle is fully recyclable, while still achieving the same look and feel that marketing is looking for - to maximize the messages and mandatory information given to consumers on the bottle. Millions of additional PET bottles are recycled and turned into a new one - giving the packaging many "extra lives".
