Strategic partnership
‘Together with our strategic partner Diana Holding, we want to exploit the enormous potential of the regional markets, open up new segments and contribute our expertise as a global system provider for preforms, bottles and closures,’ explains Christian Fessler, Managing Director Middle East and North Africa at ALPLA.
In addition to its packaging subsidiary, Diana Holding is primarily active in the agro-industrial sector. Through this joint venture, the family-run group is strengthening its packaging division, which was founded in 2007, by capitalising on its substantial bottling experience garnered over nearly 50 years as the former Coca-Cola Company bottler in the northern region of Morocco.
‘Our joint vision is to be one of the leading suppliers of high-quality plastic packaging in Morocco and for Western Africa, and to offer innovative solutions. We created Atlantic Packaging with the vision of expanding its capacity through a strategic partnership. In ALPLA, which puts a great emphasis on the three P’s: People, Planet, Profit, we have found the ideal partner for this project, enabling the creation of further synergies,’ says Rita Maria Zniber, CEO of Diana Holding.
Production capacity tripled
The approximately 12,000 square metre plant in the free trade zone of Tangier is to be expanded in stages over the coming years. More than 20,000 square metres of space is available for future expansion. In the first stage, ALPLA Morocco has tripled its production capacity from the current 100 million preforms to around 300 million units per year. To this end, the company is investing in two new PET preform production lines.
‘Through the location in Morocco, we can supply our global customers in northern Africa with the usual quality and flexibility, gain new business partners and expand our portfolio to include new areas. At the same time, we are creating new jobs by expanding our production volume,’ says Javier Delgado, ALPLA Regional Managing Director Africa, Middle East and Turkey.
In addition to the know-how for the development and production of resource-saving plastic packaging made of recycled material, ALPLA Morocco is looking ahead to leverage its capabilities as a system provider and to introduce new technologies in the future. ‘By manufacturing bottles, preforms and closures, as we already do in South Africa and Angola, we provide customers with successful products and sustainable solutions from a single source, giving them a market advantage,’ says Delgado.
The joint venture was signed by the contracting parties on 31 August 2023, and approved by the local antitrust authorities. The parties have agreed not to disclose the terms and conditions.
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ALPLA has acquired a majority stake in the packaging producer Atlantic Packaging and founded the joint venture ALPLA Morocco with the previous sole owner Diana Holding.
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